
7 Common Carpet Cleaning Myths — Debunked by Chicagoland Experts

Nasutsa Mabwa
September 23, 2025Carpet cleaning myths can cost Chicago homeowners money, health, and the life of their flooring. From the idea that vacuuming is enough to the misconception that all cleaning companies are the same, our guide debunks seven of the most common carpet cleaning myths. Backed by IICRC-certified expertise, ServiceMaster Restoration By Simons helps homeowners and businesses across Chicago, the North Shore, Lake County, and Oak Park–River Forest protect their investment with safe, professional carpet cleaning.
Why Carpet Cleaning Myths Cost Chicago Homeowners
Carpets are one of the biggest investments in any home or business. They add warmth, comfort, and style — but they’re also magnets for dust, allergens, spills, and wear. Unfortunately, misinformation about carpet cleaning is everywhere. Too many Chicago homeowners believe myths that lead to early carpet replacement, poor indoor air quality, and even hidden mold.
At ServiceMaster Restoration By Simons, our IICRC-certified technicians have more than 40 years of combined experience helping Chicagoland families and businesses keep their carpets fresh and healthy. Today, we’re debunking the most common carpet cleaning myths — and explaining what really protects your flooring investment.
Myth #1: “Vacuuming is enough. My carpet looks clean.”
The Truth: Even carpets that look spotless hide microscopic dirt, dust mites, pollen, pet dander, and bacteria. Over time, these grind into the fibers, causing premature wear and discoloration. Vacuuming is important, but it only removes surface debris. Professional deep cleaning reaches the particles your vacuum can’t.
Myth #2: “I can just rent a carpet cleaner and do it myself.”
The Truth: Rental units are not as powerful as professional truck-mounted systems. DIY machines often leave behind too much water, leading to slow drying and even mold growth in your carpet padding. Professionals not only use superior equipment but also understand the science of stain removal, fiber types, and safe cleaning solutions.
Myth #3: “All carpet cleaning companies are the same.”
The Truth: Only hire technicians with IICRC certification — the gold standard in cleaning and restoration. Certification means the technician is trained in advanced methods, safety standards, and real-world problem solving. At ServiceMaster Restoration By Simons, our IICRC-certified staff guarantee expert results, backed by decades of reputation in Chicago and the North Shore.
Myth #4: “Carpet cleaning shrinks or ruins carpets.”
The Truth: This happens when carpets are over-wetted or cleaned with the wrong products — usually by untrained cleaners or DIY attempts. Proper hot water extraction by certified pros will not shrink or damage your carpet. In fact, it extends the lifespan and preserves warranties.
Myth #5: “Carpet cleaning is bad for indoor air quality.”
The Truth: The opposite is true. Professional cleaning removes allergens, dust, and bacteria that vacuuming misses, improving indoor air quality. The EPA even recommends deep cleaning carpets regularly to reduce asthma and allergy triggers.
Myth #6: “Carpets only need cleaning when they look dirty.”
The Truth: By the time you see dirt, damage has already begun. The Carpet & Rug Institute recommends cleaning every 12–18 months (more often with pets, kids, or high traffic). Preventive cleaning keeps fibers intact and your home healthier.
Myth #7: “New carpets don’t need cleaning.”
The Truth: Even brand-new carpets collect dust and allergens. Plus, most carpet manufacturers require regular professional cleaning to maintain your warranty. Skipping it could cost you coverage for future issues.
Why Choose ServiceMaster Restoration By Simons?
- 40+ years of Chicagoland expertise
- Nation’s oldest restoration brand (founded in Chicago, 1929)
- IICRC Master Textile Restorer on staff
- Award-winning service: 2025 Inc. 5000 Honoree, 2024 Chicago Star Award, 2020 BBB Torch Award
- Local trust: Serving Chicago, North Shore, Lake County, Oak Park & River Forest
Whether you need residential carpet care or commercial deep cleaning, our certified team protects your investment and restores your flooring to like-new condition.
Call to Action
Don’t let carpet cleaning myths ruin your home investment. Trust the experts at ServiceMaster Restoration By Simons.
Call (773) 376-1110 for Chicago & North Shore, or (847) 316-9145 for Lake County.
FAQ
Q: How often should I clean my carpets in Chicago?
At least every 12–18 months for most homes. High-traffic homes with kids, pets, or allergy concerns should schedule cleaning every 6–12 months.
Q: Does carpet cleaning remove allergens?
Yes. Professional hot water extraction removes dust mites, pollen, pet dander, and bacteria — improving indoor air quality significantly.
Q: Will carpet cleaning damage or shrink my carpet?
Not when done by certified professionals. Shrinkage usually occurs only with improper DIY methods or untrained cleaners.
Q: Are DIY rental carpet cleaners effective?
They clean superficially but lack the suction power of professional systems. They often leave carpets too wet, creating mold risk.
Q: Do new carpets need professional cleaning?
Yes. Manufacturers often require it to maintain warranties, even within the first year.
Q: How long does it take carpet to dry after cleaning?
Typically 6–12 hours with professional methods. Poor DIY methods can leave carpets damp for days.
Q: Is professional carpet cleaning safe for kids and pets?
Yes. Certified professionals use safe cleaning agents and remove residues that can irritate sensitive skin or lungs.
Q: How much does professional carpet cleaning cost in Chicago?
Prices vary by size, condition, and service, but typical residential rooms start around $75–125 each. Ask for a customized estimate.
Q: What certifications should I look for in a carpet cleaning company?
Always choose IICRC-certified technicians for industry-approved standards and guaranteed best practices.
Q: Can professional carpet cleaning remove old stains?
Many stains, including wine, coffee, and pet accidents, can be significantly reduced or eliminated by professional techniques that DIY cannot match.
Nasutsa Mabwa is the CEO of ServiceMaster Restoration By Simons, a nationally recognized, award-winning disaster restoration firm serving Cook, DuPage, and Lake Counties. Under her leadership, the company has become one of Chicagoland’s most trusted providers of water and flood damage restoration, fire and smoke damage cleanup, mold remediation, and specialty cleaning services for both residential and commercial clients.
A respected business and civic leader, Nasutsa has received numerous honors for her contributions to the industry and her community. Her accolades include:
- Inc. 5000 Fastest Growing Companies - 2025 recipient
- Top 100 Women to KNOW in America (2024) by KNOW Women & JPMorgan Chase
- Crain’s Chicago Business 40 Under 40
- SB100 Best of Small Business Award
- 2020 BBB Torch Award for Marketplace Ethics
- Stevie® Award for Female Entrepreneur of the Year
- 2020 Daily Herald Business Ledger C-Suite Award
- 2018 ServiceMaster® Achiever Award
She is IICRC-certified in both Water Damage Restoration (WRT) and Fire & Smoke Restoration (FSRT), combining technical expertise with visionary leadership. Nasutsa holds a Master’s in Urban Planning & Policy from the University of Illinois at Chicago and an MBA in Real Estate Development from Roosevelt University.
Beyond her business achievements, Nasutsa is an active community advocate. She is a Board Member of the Civic Federation, an Advisory Board Member, and Past President of the Executive Committee for the Evanston Chamber of Commerce. She is also a long-standing member of the Women Presidents Organization (WPO).
She is the co-author of RESTORE: A Complete Guide to Protecting Your Home As Your Most Valuable Asset, an essential guidebook for homeowners navigating the challenges of water and fire disasters.
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